BK Fact

Burger King is one of the world's leading brands and most successful fast food chains, yet it is often overlooked in favor of it's ever more famous competitor McDonalds. Quite simply the golden arches have no rivals, but if they did then their closest one would be Burger King.

Burger King was born in Miami Florida back in 1954 when James McLamore and David Edgerton opened "Insta Burger King" based on the continued success of McDonalds and their production line philosophy to the burger industry. The company grew slowly in the local area with expansions into the wider US market and then in 1967 the Pillsbury Company took over the organization to spark further growth. The franchise business model that was adopted allowed for continual rapid growth over the next decade as international markets were blown open for ever increasing opportunities. In 1971 a Jack Cowin adopted the Franchise model for Australia but instead of the Burger King name he opted for "Hungry Jacks" as Burger King was already registered and to this day it remains the brand for Burger King in Australia.

Over the following decades growth continued through mergers and acquisitions, perhaps most notable was the takeover of Wimpy in the UK which cemented Burger Kings presence there. Then in 2006 Burger King was floated on the stock market and became a public organization.

The most famous of the burgers at Burger King is the Whopper which was launched early on in 1957 and is based on being a high quality burger full of salads and dressings for the more discerning burger eater. This philosophy has been endorsed throughout the entire organization with Burger King trying to purport an image of greater quality than its rivals. They famously offer the customer more choice too and their recent slogan of "have it your way", reflects how they are happy to customise their burgers to individuals tastes.

Nowadays Burger King is firmly cemented as the world's second biggest burger bar behind McDonalds and it's restaurants span the globe. In the coming years they will continue to adapt their menus to suit changing diets and to fight off the criticism that is leveled due to the obesity crisis in western countries. Being second may not always be great, but if you are second behind McDonalds, one of the world's biggest brands and organizations, then I guess it is not all so bad.(paul linsell-helium)


See also : soto, steak